A campaign for Luma AI, made with Luma AI

Luma wanted to convince creative professionals that with generative AI and some taste, they can make their best unmade ideas real—even if they are too expensive, too scary or too controversial for any sane client to buy. So we challenged creatives to open their bottom drawers, dust off their old ideas and bring them to life with Luma for a chance to have then run as real ads. These are the ones we made:

“Bacteria War”

“Endless Shrimp”

“Space Piano”

“Rapunzel”

Launch Films

Case Study

Role: Writer / Creative Director Partner:  Ruth Bellotti CCO: Jason Kreher Producer: Forrest Holt Editor: Mike Leuis Agency: De-Yan Client: Luma