How the world’s most iconic logo became a statement for marriage equality.

Nike believes equality should exist everywhere, for everyone, both on and off the field. So in 2017, when Australia called a vote to decide on whether same sex marriage should be legalized, we turned Nike’s iconic swoosh into a reminder to vote and a symbol for equality.

Posters featuring athletes like Nick Kyrgios, Moana Hope and Sam Kerr:

We hijacked the logos on storefronts around the country:

A limited run of custom shoes were sent to influencers:

And here’s the obligatory case study:

Partner: Sara Phillips  CD: Chris Groom, Antony Goldstein